Integrated Marketing Manager

Irvine, CA 92602

Posted: 02/19/2021 Employment Type: Direct Industry: Marketing Manager Job Number: 5004394

Job Description


Our Client, a consumer products company is seeking a driven marketing professional to join their team as an Integrated Marketing Manager.

Responsibilities:
  • Help guide packaging used for outbound marketing
  • Overall driving consistency and accuracy across all consumer touchpoints.
  • Develop product content and messaging
  • Manage the overall go-to-market process, including overseeing and driving meetings
  • Oversee photography and video shoot for product launches
  • Work closely with the channel marketing and corporate marketing teams as well as other product managers.
  • Will also collaborate with engineering, customer care, and IT teams to help ensure the company s services & products are packaged and promoted accordingly.
  • Responsible for the lifecycle and of ownership of the products for which they are assigned.
  • Support special projects as needed



Experience:
  • A minimum of 4 years experience managing outbound marketing plans for products
  • Ideally consumer IOT technology, smart home, or consumer electronics
  • Experience developing consumer segmentation, as well as product position and messaging
  • Must have go to market experience in both retail and online.
  • A solid understanding of product marketing,
  • Must have solid understanding of product positioning, messaging consumer purchasing behavior and user experience expectations.
  • Overall experience with tracking projects and leading team meetings
  • Must have experience with working with vendors, including agencies for photography and video
  • Demonstrated success collaborating with sales and marketing teams
  • Global Marketing Experience is highly desired
  • Bachelor s degree in marketing or related fields
  • A solid understanding of execution of product plans, using technology roadmaps and overall business requirements
  • Excellent attention to detail is essential
  • Ability to align resources to meet timelines for launching products

Meet Your Recruiter

Timothy Ritter

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