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Web Experience Strategy Manager

New York, NY 10017

Posted: 03/21/2025 Employment Type: Contract To Hire Industry: Computer Information Specialist Job Number: 42989 Pay Rate: 60.50

Job Description


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Web Experience Strategy Manager

We are seeking a Manager of Web Experience Strategy to drive the development and execution of digital experiences as part of an integrated website roadmap. This role will play a critical part in shaping and implementing digital strategies that enhance engagement with key audiences and optimize the care seeker journey to improve conversion.

Key Responsibilities:
  • Build improved web customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs
  • Conduct stakeholder interviews to align on business priorities and uncover insights that inform website strategy, UX improvements, and content development
  • Perform competitive assessments to benchmark industry best practices and identify opportunities for differentiation
  • Provide recommendations, based on qualitative and quantitative research, to enhance audience engagement, optimize user flows, and improve overall digital experience
  • Optimize web strategy to align with broader digital channels, integrating SEO best practices alongside paid, owned, and earned media for a seamless and discoverable customer journey
  • Partner with UX designers, product, and content teams to execute roadmap initiatives in alignment with broader marketing and branding objectives
  • Manage landing page execution with content and UX/UI strategists to ensure a seamless experience that meets business needs and clearly drives users towards measurable goals
  • Develop comprehensive presentations that effectively convey project strategies and secure approvals
  • Provide clear guidance on web best practices, digital trends, and user behavior insights to drive cohesive execution
  • Partner with the analytics team to define measurement plans, continuously monitor performance metrics, and recommend iterative improvements for targeted KPIs
Qualifications: 
  • 3-5 years in web strategy, website management, or marketing with a focus on customer journey
  • Hands-on experience developing digital experiences that improve user engagement and drive improved conversion rates.
  • Proficiency in behavioral analytical tools such as Heap, Google Analytics, etc.
  • Strong background in stakeholder engagement, competitive analysis, and research-driven strategy development.
  • Deep understanding of data-driven decision making, audience insights, measurement, and privacy regulations.
  • Ability to align teams, facilitate decision-making, and drive collaboration across departments.

Meet Your Recruiter

Wendy Pearce

Meet Wendy Pearce – Your Dedicated Recruiting Partner!

With a passion for connecting top talent with the right opportunities, Wendy Pearce is here to help you take the next step in your career. She brings years of experience in recruiting and a keen eye for matching skills with the perfect role. Whether you're exploring new job opportunities or looking for career advice, Wendy is ready to guide you every step of the way!

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